Erika Kirk receives inaugural legacy award honoring late husband at Patriot Awards
Turning Point USA CEO Erika Kirk accepted the inaugural Charlie Kirk Legacy Award at the 2025 Fox Nation Patriot Awards.
In a somber moment, she reflected on her late husband and his enduring vision for the nation.
“Charlie would always tell myself and others that America is worth fighting for, and it is, always will be,” she said Thursday night in Brookville, New York.
ERIKA KIRK REVEALS HEARTBREAKING EXCHANGE WITH VETERAN POLICE OFFICER AFTER HUSBAND’S ASSASSINATION
Erika Kirk is the first recipient of the award, which honors individuals who champion her late husband’s values of freedom of speech, faith and family. Since his death, Kirk has worked to carry on her late husband’s mission, leading the group he started over a decade ago. She recalled one of his favorite sayings.
“‘It’s not how I’m saying it that’s upsetting people. It’s the fact that I’m saying the truth that’s upsetting people,'” she said.
Charlie Kirk was assassinated Sept. 10 on the campus of Utah Valley University. He is survived by two young children and would have celebrated his 32nd birthday in October.
Charlie Kirk co-founded Turning Point USA at just 18 years old, launching a movement aimed at promoting conservative values to young Americans. That mission often took him to college campuses, where he spoke with students.
ERIKA KIRK REFLECTS ON LIFE, LOSS AND FAITH IN FIRST TV INTERVIEW SINCE CHARLIE KIRK’S DEATH
Erika Kirk followed that example, speaking at the University of Mississippi to a packed house only weeks after her husband’s death.
“Evil wins when good people stay silent,” Kirk said as she accepted the award, vowing to never stop speaking out.
“And, so, for the rest of my life, I will make sure that I don’t stay silent. I’ll keep speaking the truth, no matter the cost.”
Erika Kirk was “unanimously elected” as the new CEO and chair of Turning Point USA’s board, according to a statement from the organization.
“It was the honor of our lives to serve as board members at Charlie’s side,” wrote Turning Point USA.
“And now, it is our great pride to announce Erika Kirk as the new CEO and Chair of the Board for Turning Point USA.”
FOX NATION 2025 PATRIOT AWARDS TO HONOR FIRST LADY MELANIA TRUMP, ERIKA KIRK IN NEW YORK
Country star Jason Aldean and his wife, Brittany Aldean, joined Fox News host Jesse Watters to present Kirk with the award. The honor will become a permanent part of the Patriot Awards.
Erika Kirk sat down for an exclusive interview with Watters, where she discussed learning of her husband’s death, the upcoming trial and her new leadership role.
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Other award categories at the ceremony included Young Patriot, Heroism, the T2T Stephen Siller Award, Most Valuable Patriot and Salute to Service.
Since the ceremony’s debut in 2019, the Patriot Awards have become one of Fox Nation’s most anticipated annual events, celebrating unity, service and patriotism.
Female track stars honored after refusing to share podium with trans competitor
Two Oregon female athletes were honored at the seventh annual Fox Nation Patriot Awards on Thursday night for their decision to speak out in support of women’s rights in sports after refusing to stand on a podium alongside a transgender opponent — a decision neither girl realized would become part of the national discourse.
Alexa Anderson, a freshman competing in the pole vault at the University of South Alabama, and Reese Eckard, a member of the Biola University women’s track and field team, were awarded the “Most Valuable Patriot Award” at Thursday night’s ceremony in Brookville, New York, after they refused to stand on the podium in the Oregon State Activities Association’s girls high jump final in May, after a transgender student placed fifth in the event.
In a lawsuit filed after the incident, the girls claimed they were excluded from official photos and that their medals were withheld.
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“I’m so incredibly grateful, and none of this would’ve been possible without the support of every single one of you who has seen our story, who has shared it and brought our story and our fight into the national spotlight,” Anderson said during her acceptance speech.
“I want to start off by thanking God. I thank God that you’re all here tonight. I thank God that He gave Alexa and I the courage to stand for truth,” Eckard added in hers. “There are so many girls that deserve this award for their courage.”
The two high school track stars, who have continued in their sport at the collegiate level, joined “Fox & Friends” Friday morning to discuss the award and the impact that decision has had on their lives and the fight for women’s rights.
OREGON GIRLS WHO WENT VIRAL FOR REFUSING TO STAND ON PODIUM WITH TRANS ATHLETE FILE LAWSUIT
“To get that award was honestly just such an honor. It was never something that I thought would happen when we stepped off that podium,” Anderson said.
She said that, reflecting on the decision to speak out, she “100%” believes it was worth it.
“I think fighting for the rights of women’s sports to have a safe and fair environment is going to be a fight we’re going to be a part of for years – maybe even our lifetime. And it’s so incredibly worth it if we can help all these girls to have a safe and fair environment.”
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Eckard echoed that sentiment.
“It’s just crazy to be able to stand up for all the girls who are trying to compete at – in just high school or college– just knowing that we fought so hard to protect women’s rights in sports and to be able to say that we took a stand, is just amazing.”
Radical professor at rural school unleashed fury against Charlie Kirk hours after murder
Less than 24 hours after Turning Point USA founder Charlie Kirk was assassinated while speaking at Utah Valley University, a furious left-wing professor took to social media to criticize the slain conservative leader.
Chanda Prescod-Weinstein is an associate professor of physics and astronomy at the University of New Hampshire. She is also a core faculty member in women’s studies.
In a response to an opinion column penned by Ezra Klein in The New York Times titled “Charlie Kirk Was Practicing Politics the Right Way,” in which Klein highlighted that Kirk engaged with people who disagreed with his political views, Prescod-Weinstein unloaded on both Klein and Kirk.
“Ezra Klein isn’t theorizing Charlie Kirk. He is theorizing politics. And he is saying that Charlie Kirk’s brand of white supremacy was a good way of doing politics,” she said in a Sept. 11 post on Bluesky. “I hope you all recognize now that Ezra is a total f—ing ghoul.”
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“See the other thing about working for the New York Times is that means not having a real editor who will say ‘are you sure you wanna do that?’ And actually, editors are good,” she said in a following post. “Anyway, Ezra Klein now on record saying one of the 21st century’s most ardent white supremacists did politics the right way.”
Prescod-Weinstein continuously shares her open anti-conservative bias on Bluesky.
After news of former Vice President Dick Cheney’s death on Monday, she amplified a post by another Bluesky user claiming Republicans are cult members. She also frequently reposts vocal supporters of socialist New York mayor-elect Zohran Mamdani.
UCHICAGO SILENT ON ANTI-ICE PROFESSOR’S EMPLOYMENT STATUS MONTH AFTER ARREST ON VIOLENT FELONIES
In response to the 2020 murder of George Floyd, Prescod-Weinstein and a fellow professor at the University of Chicago, Brian Nord, organized a “#StrikeforBlackLives,” encouraging scientists worldwide to pause their work, cancel classes and reschedule meetings in order to spend the day taking action against racism.
“This is not about identifying with a minority or marginalized group or diversity and inclusion,” Prescod-Weinstein and Nord explained in a letter about the strike’s purpose. “This moment is about Black people and the conditions under which we live and work. It is about how white supremacy pervades my professional spaces as well as my life outside of them.”
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The University of New Hampshire and Prescod-Weinstein did not return requests for comment.
Six affluent college-age suspects charged in 3 states as Halloween plot probe grows
FIRST ON FOX: A hulking New Jersey 19-year-old accused of plotting to join the remnants of the Islamic State group in the wake of a thwarted terror attack on gay bars in Michigan posed in front of an ISIS flag and another alleged conspirator posed in jihadi fatigues in photos intercepted by federal agents from a group chat where the alleged plotters joked about being monitored by the FBI.
Both were already on the FBI’s radar.
Tomas Kaan Jimenez-Guzel, 19, of Montclair, allegedly volunteered to conduct ISIS-style on-camera beheadings in a video call with suspected co-conspirators and hoped to have a Wikipedia page and documentary dedicated to his misdeeds. He had been interviewed by the FBI in 2024 after allegedly predicting a “newsworthy” terror attack would take place in Boston.
Separately, U.S. Attorney for the District of New Jersey Alina Habba identified the sixth suspect as Saed Ali Mirreh, a 19-year-old from Kent, Washington, who is accused of conspiracy to support a designated foreign terrorist organization. Mirreh was already on the FBI’s radar after investigations in 2023 and 2024 for alleged ties to a juvenile terror suspect in Canada and discussing other ISIS attacks, a federal criminal complaint revealed.
SUSPECTS IN FOILED HALLOWEEN TERROR PLOT PICTURED PRACTICING AT MICHIGAN GUN RANGE: FBI
FBI Director Kash Patel confirmed Mirreh’s arrest in an X post Thursday, and praised the teamwork executed by the Justice Department.
“Update on the alleged foiled terrorist attack out of Michigan last week – earlier this week the FBI and partners arrested a 6th subject in connection to the case, this time out of Washington state. This was another individual allegedly providing material support, inspired by ISIS,” Patel wrote. “Partners continue to do an outstanding job – @AGPamBondi @DAGToddBlanche @USAttyHabba and many more – their decisive action has undoubtedly saved many lives. We will keep you updated as we’re able.”
Mirreh was the alleged “finance guy” accused of raising thousands of dollars to fund travel to Syria with the help of an online scammer identified only as “Bob,” whom court documents placed in Sweden.
“The threat of terrorism is real,” Habba said in a video posted to X Wednesday, linking the suspects to three suspected Halloween attack plotters in suburban Detroit, who were arrested with a stockpile of expensive firearms and ammunition on Friday.
She added that the two men allegedly planned to travel from Turkey to Syria and fight for ISIS.
FEDS ARREST TWO ADDITIONAL SUSPECTS IN THWARTED ISIS-INSPIRED HALLOWEEN PLOT: SOURCE
Authorities arrested Mirreh at his Washington home just hours before he was scheduled to fly from Seattle-Tacoma International Airport to Istanbul, Turkey, according to a federal criminal complaint. Jimenez-Guzel was taken into custody at Newark Liberty International Airport after moving up his flight from Nov. 17 to Nov. 5.
Federal authorities also arrested Montclair resident Milo Sedarat, the 21-year-old son of an Iranian expat poet who teaches college English in New York City. Agents in tactical gear and armored vehicles were seen outside his father’s house on Tuesday.
The suspects appeared to be aware that their encrypted conversations might be monitored by the FBI, joking about it in text exchanges and sending selfies with their own faces blurred, court documents allege.
“Everyone has to be prepared to ‘unalive’ someone,” Mirreh is alleged to have said at one point, using a stand-in phrase that social media users commonly insert instead of the word “kill” to get around content filters.
In one exchange, Jimenez-Guzel allegedly proposed coming up with a fake plot to mislead authorities. In another, after the arrests of a group of suspected co-conspirators from Dearborn, Michigan, he allegedly told the group in a conference call, “There’s a lot of urgent stuff we need to speak about.”
“Five of us are in the article and the feds… they’re gonna be looking for us soon,” he allegedly said. “If we don’t leave, we are cooked.”
VIDEO: Suspect’s father at home
MANCHESTER SYNAGOGUE ATTACKER ‘PLEDGED ALLEGIANCE TO ISLAMIC STATE,’ POLICE SAY
Jimenez-Guzel’s mother is Meral Guzel, head of the U.N.’s Women’s Entrepreneurship Accelerator, a program under the agency’s umbrella focused on women’s rights, according to the New York Post, which dubbed the two suspects “alleged yuppie jihadis.”
Guzel’s LinkedIn profile touts her work on “gender equality,” “inclusive growth” and “competitive supply chains.”
DOJ: TWO U.S. CITIZENS USED MINNESOTA AS BASE FOR OVERSEAS KIDNAPPINGS AND BOMBINGS
Jimenez-Guzel is charged with one count of conspiracy to provide material support to a foreign terrorist organization and one count of attempting to provide material support to a foreign terrorist organization. He faces a maximum sentence of 20 years in prison as well as another $250,000 fine if convicted.
Sedarat is charged with two counts of transmitting a threat in interstate or foreign commerce, which carries a maximum sentence of five years in prison and a $250,000 fine if convicted.
Neither of them entered pleas at their initial appearances Wednesday afternoon.
Sedarat’s father, Roger Sedarat, sat quietly in the back of the courtroom with a lawyer and another woman Wednesday as his son made his initial appearance. The elder Sedarat is an Iranian-American poet and English professor at Queens College, according to the school’s website.
He did not respond to multiple attempts to reach him for comment.
ORLANDO’S PULSE NIGHTCLUB SHOOTING INSPIRED ISIS-LINKED HALLOWEEN TERROR PLOT: COURT DOCS
Three additional suspects, including two brothers, were arrested in Dearborn, another Detroit-area community, and court documents have also pointed to two more juvenile suspects.
They have been identified as Dearborn residents Majed Mahmoud, 20, Mohmed Ali, 20, and Ali’s 19-year-old brother, Ayob Nasser.
They are accused of planning to stay in the U.S. to carry out the foiled Halloween plot.
Jimenez-Guzel, the Washington man and other alleged co-conspirators are accused of plotting to travel to Turkey, then Syria to join ISIS as fighters, Habba said.
Federal investigators intercepted group chat discussions in which the suspects allegedly codenamed the Halloween plot “pumpkin” and discussed traveling abroad to join ISIS, a terror group known for brutal executions, mass casualty terror attacks in the West and briefly occupying large swaths of Iraq and Syria.
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The plot remains under investigation, and more arrests are possible.
Former air traffic controller unveils truth about airport flight cancellations, delays
While air traffic operations and flights across the U.S. have been limited due to the ongoing government shutdown, one former air traffic controller is sharing a potential solution to get airports back to normal operations.
“The mess that Secretary Duffy was left with, unfortunately, he’s in a situation where he is relying on people in the FAA – the very same people who created the messes over the last 30 years, actually, a failed NextGen program, billions of dollars spent, and have wasted and pilfered money,” Michael Pearson said on “The Bottom Line” Thursday.
“Secretary Duffy needs to pull away from the legacy FAA deep state bureaucrats that created this mess,” he continued, “and get some outside counseling on how to really fix it. There are people out there that can do it. He’s certainly not gonna find the answers and fishing in the same well where the deceit and fraud came from.”
Starting Friday, 40 of the busiest airports in the U.S. will see a 10% reduction in flights after the FAA announced it is forcing airlines to cut back due to pressure on air traffic controllers during the shutdown.
TURBULENCE AHEAD: CHARTS SHOW HOW THE SHUTDOWN IS DISRUPTING AMERICA’S AIRPORTS
The shutdown, the longest in U.S. history, has forced about 13,000 air traffic controllers and 50,000 Transportation Security Administration agents to work without pay.
Since the shutdown began on Oct. 1, tens of thousands of flights have been delayed because of widespread air traffic control shortages. Airlines say at least 3.2 million travelers have been affected by the staffing crisis, FOX Business previously reported.
Pearson said the strain on air traffic controllers began during the Obama administration.
“DEI ideologues … decided that the color of the controller was more important than the competency of the controller,” he said. “This happened in 2011 through 2014. So the 3,000 to 3,500 air traffic controllers that we need, and we’ve needed for over 10 years, are directly related to and correlated to the disastrous policy of the Obama administration.”
“That’s leading to fatigue. You have 3,500 less traffic controllers, some of the major facilities are understaffed, not all, but some of them are,” Pearson added. “But I know for a fact the controllers have been working in some facilities six days a week, eight to 10 hours a day.”
Controllers shouldn’t blame current leadership for the shutdown, he argued, but rather the “deep roots” in the FAA, “all the way to the very top of the agency.”
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“The Trump administration was given an absolute mess, and they’re going to have to talk to individuals and get people outside the beltway who know how to fix it if they ever want to succeed. I do believe they’re trying to do the right things. I don’t believe they are going in the right direction at this time, because again, they’re relying on legacy folks who created the issues,” Pearson explained.
“And a perfect example is, one of them told Duffy in a press conference four to five months ago that the system could be fixed in two years. That’s insanity. No one inside the industry, or even outside the industry, that knows the way the FAA works will believe that’s true.”
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Trump admin crackdown on H-1B abuse yielding major results: exclusive
FIRST ON FOX: The Department of Labor revealed it has launched at least 175 ongoing investigations targeting potential abuses within the H-1B visa program as part of its mission to protect American jobs and ensure only necessary foreign workers are employed in the U.S.
The DOL launched Project Firewall in September to ensure that employers prioritize qualified Americans for job positions and do not abuse the H1B visa program, which allows U.S. companies to hire foreign workers in specialty occupations.
The aggressive federal crackdown on potential abuse of the program includes Labor Secretary Lori Chavez-DeRemer personally certifying the initiation of investigations — which is a mechanism that the department has never used before, Fox Digital learned.
“The Labor Department is using every resource currently at our disposal to put a stop to H-1B visa abuse, and for the first time, I am personally certifying investigations into suspected violations to better protect American jobs,” Chavez-DeRemer told Fox News Digital in a statement.
TRUMP’S H-1B VISA REFORM PLAN NEEDS TO PUT AMERICANS FIRST
“Under the leadership of President Trump, we will continue to invest in our workforce, ensuring high-skilled job opportunities go to American workers first.”
The DOL’s September announcement was launched the same day President Donald Trump signed a proclamation that imposed a $100,000 one-time fee on H-1B visa petitions. The White House previously told Fox News Digital that the fee works to prevent “companies from spamming the system and driving down wages” with cheap foreign labor, while simultaneously promoting “American businesses who actually want to bring high-skilled workers” to the U.S.
The Department of Labor could not provide details on the specifics of the 175 current investigations, which account for over $15 million in calculated back wages to workers, but reported to Fox Digital that it has uncovered a bounty of concerns.
The investigations have uncovered that some foreign workers with advanced degrees are paid far less than what’s promoted in a job description, which the DOL said drives down wages for visa-holders and American workers alike, while also forcing American employees with the same qualification to accept lower wages in order to stay competitive.
Other investigations found that employers did not even notify U.S. Citizenship and Immigration Services when an H-1B visa holder was terminated, or found significant lag times between a termination and an employer notifying the agency that oversees the U.S.’s immigration system.
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At the heart of other investigations, Fox News Digital learned, are documents filed by employers with the DOL in order to employ H-1B holders, as well as other visa programs, called Labor Condition Applications (LCA). Employers are required to give notice to American workers before hiring H-IB workers when filing an LCA, which is part of a larger effort to ensure American workers get first dibs on jobs, as well as accurately describe the job an employee will work and detailing the employee’s wage.
Investigators found that work sites listed on the LCA documents did not exist, or that workers were unaware of the jobs they were supposedly assigned to perform as laid out in the applications. Other investigations found that employees were paid less than what was detailed in an LCA, or that employers were sloppily copying and pasting job notices for American workers that had little connection to the job described in the LCA.
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Other investigations found some employees took part in “benching,” which is when H-1B visa holders are not paid anything when they are in-between active work projects, Fox Digital found.
Many tech companies have embraced the H-1B visa program, which allows U.S. companies to hire foreign workers in specialty occupations, but critics of the program say H-1B holders are often chosen over U.S. citizens for jobs. One of the reasons for this is that foreign workers are tied to their respective employers via the H-1B visa — as a company is required to sponsor the visa — and therefore quitting the job could ultimately see foreign workers losing their visa and their ability to legally remain in the country.
Justin Vianello, CEO of Skillstorm, told Fox News Digital last month that the work visa program in the United States is a “three-headed monster” that needs to be drastically reformed in order to not leave American workers behind.
Earlier this year, the Trump administration unveiled a proposal designed to nudge employers toward offering higher salaries or reserving H-1B petitions for jobs that require advanced skills. The rule change, formally published in the Federal Register, came just days after President Donald Trump signed a proclamation introducing a $100,000 fee for H-1B visa applications.
The $100,000 fee — a one-time charge applying only to new H-1B petitions — will take effect in the next annual lottery, the system the U.S. government uses to select applications once the annual visa cap is reached.
“The whole idea is no more will these Big Tech companies or other big companies train foreign workers. They have to pay the government $100,000, then they have to pay the employee, so it’s just not [economical],” Commerce Secretary Howard Lutnick said as Trump signed the order.
Doctor warns of major health plunge at age 75, shares five proven ways to reverse it
Longevity expert Dr. Peter Attia says most people experience a steep decline in their 70s — but it doesn’t have to be that way.
“At 75, both men and women fall off a cliff,” the Stanford-trained physician, who runs a medical practice in Austin, Texas, said in a recent interview with “60 Minutes.”
During the interview, Attia shared some of his top strategies for not only living longer, but also remaining strong, healthy and engaged, so the last decade is as enjoyable and independent as possible.
7 STEPS TO ‘SUPER-AGING’ ARE KEY TO LIVING A LONGER, MORE FULFILLING LIFE, EXPERTS SAY
This is what experts refer to as “healthspan” — the period of life when one is free from “age-associated maladies,” according to Douglas E. Vaughan, M.D., director of the Potocsnak Longevity Institute at Northwestern University in Chicago.
“There are certainly things that people can stop doing to extend healthspan,” he told Fox News Digital. Some examples include stopping smoking, drinking less, maintaining a healthy weight, getting regular exercise, avoiding processed foods and having good sleep habits.
Below are the five strategies that Attia shared with “60 Minutes.”
No. 1: Train like life is a sport
Attia recommends approaching life — particularly in advanced age — like an athlete would approach a sport.
As people age, their level of fitness, strength and mobility matters more than many traditional markers, he noted.
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The longevity expert said he logs about 10 hours per week of exercise — a mix of fat-burning cardio, high-intensity intervals (to boost VO₂ max), and strength training to maintain muscle.
Attia said he alternates between “zone two” exercise, which entails steady cardio activity that allows you to maintain a conversation, and higher-intensity “zone four” training.
No. 2: Use meaningful tests — not just standard bloodwork
Attia recommends closely tracking VO₂ max, which measures the maximum amount of oxygen the body uses during strenuous exercise.
VO₂ max is usually measured in milliliters of oxygen per kilogram of body weight per minute (ml/kg/min).
“Your VO2 max is more strongly correlated with your lifespan than any other metric I can measure,” Attia said. “It predicts your risk of death from any cause, even more than your blood pressure, cholesterol or smoking status.”
“I think this is the neglected part of medical testing, is how fit are you, how strong are you, how well do you move?” he said. “And in many ways, these tests are even more predictive of how long you’re going to live than what I might get out of your bloodwork.”
“Your VO2 max is more strongly correlated with your lifespan than any other metric I can measure.”
Attia also uses scans like DEXA (short for dual-energy X-ray absorptiometry), which measures bone density, muscle mass and body fat.
“When you look at things like cardiorespiratory fitness, when you look at muscle mass, when you look at strength, they have a much higher association than things like even cholesterol and blood pressure,” he added.
Attia also is a proponent of full-body MRI scans, which can detect cancers and other conditions earlier for better outcomes, although he warns of the potential for false positives.
He also recommends getting tested for APOE, the gene that indicates an elevated risk for Alzheimer’s disease. Having one copy of the gene roughly doubles or triples the chances of developing the common dementia, while two copies raises the risk by 10 times and lowers the average age of onset by five to 10 years, data shows.
No. 3: Eat more protein than standard guidelines suggest
Boosting protein intake has been linked to increased muscle mass and strength, stronger immune function and reduced disease burden, studies show.
Attia recommends consuming more than twice the protein recommended in current nutritional guidelines.
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The recommended dietary allowance (RDA) for protein is 0.8 grams of protein per kilogram of body weight per day, which would be 55 grams for a 150-pound person or 73 grams for a 200-pound person.
No. 4: Prioritize emotional, mental and relational health
Emotional and mental health are just as important as physical health, according to Attia.
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“It’s as much a practice as what I put into exercise, blood work and cancer screening,” he said.
“By working hard on our physical health, we can reduce the rate of decline,” Attia went on. “But if we’re being deliberate and active on our emotional health, it can actually improve.”
The expert credits his wife of more than two decades for enabling his progress.
“Just like the exercise data, I don’t think this is just a correlation,” Attia said in the interview. “I really think that there is also some causality that flows from the end of having great relationships to living a longer life.”
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Vaughan echoed that the common denominator in “super agers” involves a supportive community, a healthy social environment and regular contact with people who care for one another.
No. 5: Optimize the ‘marginal decade’
While decline is inevitable, Attia said his goal is to make what he calls the “marginal decade” as enjoyable as possible.
“The marginal decade’s not going anywhere. We will all have a final decade of life,” he said.
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“The way I explain it to my patients is, that last 10 to 15 of your years — if you don’t do anything about it, you will fall to a level of about 50% of your total capacity, cognitively [and] physically.”
Fox News Digital reached out to Attia for comment.
Liberal network’s ‘risky’ rebrand sparks identity crisis as experts sound alarm
The clock is ticking for MSNBC as the liberal network’s “risky” rebrand begins to take shape.
MSNBC is set to officially change its name to “My Source News Opinion World,” or MS NOW, on Nov. 15. The drastic rebranding comes after Comcast spun off its cable assets into a new company named Versant and executives from both sides wanted to distance the progressive network from the NBC News brand.
“Rebranding a legacy media giant like MSNBC to MS NOW is a bold and risky move. It’s not just changing a name, it’s shifting decades of perception, equity and trust,” branding expert and Motto CEO Sunny Bonnell told Fox News Digital.
“Stripping away part of a name that carries decades of trust can feel, to loyal viewers, like shedding part of an identity. The challenge is to modernize without compromising meaning,” she continued. “That balance between evolution and continuity is the hardest act in branding.”
MSNBC’S NAME CHANGE TO ‘MS NOW’ GETS RUDE WELCOME FROM SOCIAL MEDIA
Versant has launched a multimillion-dollar advertising campaign, and promotional videos featuring the slogan, “Same Mission. New Name,” have started to circulate. One ad features Rachel Maddow dramatically reading the preamble to the U.S. Constitution over patriotic images and current MSNBC hosts, while another features Maya Angelou reciting her “Human Family” poem.
Maddow told The New York Times she was initially “annoyed” by the name change but now says she is happy about it.
Both ads include the tagline “We the People” along with videos of everyday Americans, but not everyone is convinced that MS NOW will resonate.
“The puzzling decision to separate and put a space between ‘MS’ and ‘NOW’ makes it sound like it’s a network for people affected by multiple sclerosis. It’s the worst name change for a media business since The Tribune company renamed itself ‘TRONC.’ It’s a terrible mess,” a former NBC News executive told Fox News Digital.
Johns Hopkins University professor Michael D. Cohen, Ph.D., who has worked in public affairs and branding for more than 30 years, believes a rebrand needs to “have a customer-focused reason,” a “point” and it’s a bonus if the new name is actually an upgrade.
“This one fails on all three counts,” Cohen told Fox News Digital.
“This rebrand is all about what’s going on inside of the organization and nothing to do with its audience,” Cohen added. “Its audience didn’t want this. Its anchors didn’t want this. The corporate leaders felt they needed it, which is why it feels soulless.”
LIBERAL MEDIA SPLIT: WHO GETS WHAT IN THE MESSY NBC-MSNBC DIVORCE?
Cohen said viewers are being told the rebrand is to reintroduce MSNBC to a wider audience, but he feels executives botched the assignment.
“The slogan, ‘Same Mission. New Name,’ undercuts it completely,” Cohen said. “If it’s the same mission, then why change the name? The original name didn’t make much sense, but at least it had a point: A rising tech company, Microsoft, decided to invest in a cable station with a name brand news organization, NBC. The partnership was the point. MS Now doesn’t make a point at all.”
Indeed, MSNBC began as a joint venture between Microsoft and NBC News, but the progressive cable channel kept the name long after the tech conglomerate divested its stake.
Cohen, the author of the recently published “Modern Political Campaigns: How Professionalism, Technology and Speed Have Revolutionized Elections,” suggested the decision to go with MS NOW could have been driven by politics.
“Microsoft isn’t involved, NBC has been freed, and ‘Now’ is obvious. Is this a ploy to make the Biden era ‘Then?’ That’s the only possible reason,” Cohen said.
“It’s just not better than MSNBC. MS NOW doesn’t make sense as a brand on any level,” Cohen said. “It’s qualitatively worse. This is the HBO Max of news network rebrands. I wouldn’t be surprised when it fails that they go back to the old brand.”
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Scott Baradell, author of “Trust Signals: Brand Building in a Post-Truth World,” isn’t thrilled with the name change either.
“The rebrand will certainly hurt because the NBC brand and NBC peacock logo have been around for 100 years. It’s one of the best-known brands in news in the United States, if not the best known,” Baradell told Fox News Digital.
Baradell feels the “MS” portion of the MS NOW branding is “a very thin thread to hang onto,” but admits it does create some level of continuity with the soon-to-be former MSNBC moniker.
“Continuity is critical to maintaining the goodwill the brand has built with its audience over the years. So they’ve made the best of a bad situation,” Baradell said.
Longtime public relations guru Blair Huddy has a much more optimistic view.
“I don’t think it will hurt the brand. I think it’s an effort to save the brand since its reach is down and its audience is in the Gen X-boomer space, and they are likely looking to reach more millennials-Gen Z, and the branding better reflects that audience,” Huddy told Fox News Digital.
DAN GAINOR: LEFTIST MSNBC CHANGES ITS NAME, BUT IT’S STILL THE SAME EMBARRASSMENT
The network’s final complete month known as MSNBC wasn’t a particularly strong one, although it saw a ratings boost on Tuesday when Democrats romped to decisive victories in Virginia, New Jersey and New York City, a bright spot for a party that’s had a rough year.
MSNBC averaged only 45,000 total day viewers among the advertiser-coveted demographic of adults ages 25-54 for its lowest-rated October since 1997.
During primetime, MSNBC shed 41% of total viewers and 54% of its demo audience compared to October 2024.
Brand strategist Jordan Lee of The PR Group says MS NOW will have to “ride the star power of Maddow and ‘Morning Joe’ to keep its audience from drifting” even further, as casual viewers will be confused at first.
“Whether this rebrand elevates the network or dilutes its identity will depend on how quickly viewers buy into the new name,” Lee told Fox News Digital.
A spokesperson for MS NOW did not immediately respond to a request for comment.
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Patriots owner calls out NYC’s new socialist leader: ‘Creating a bigger problem’
Robert Kraft jokingly explained at a gathering of the Blue Square Alliance Against Hate on Thursday how the New York Jets are not one of his favorites, because he owns the rival New England Patriots. But he wants the best for New York City, anyway, and the election of Zohran Mamdani is not something Kraft is happy about.
“It’s sad to me that a man can get elected in the city of New York, the No. 1 city in America, with a lot of beliefs, and when I heard him come out and speak after he won, I thought he was going to be more of a unifier. I think he spoke out in a way that showed divisiveness,” Kraft said in an exclusive interview with FOX News and Outkick.
“And that really hurt me.”
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Kraft Problem With Mamdani Speech
Mamdani’s victory speech was something off some Marxist dictator’s teleprompter, trumpeting a new day on which one class of people vanquished another.
And witness the first line of Mamdani’s speech: “The sun may have set over our city this evening, but as Eugene Debs once said: “I can see the dawn of a better day for humanity.”
Eugene Debs was an avowed Marxist who was the founding member and five-time presidential candidate of the Socialist Party of America from 1900 to 1920.
“New York will remain a city of immigrants — a city built by immigrants, powered by immigrants and, as of tonight, led by an immigrant,” Mamdani bellowed during his speech.
Left unsaid here? New York was built by immigrants such as Italians, Irish and lately, Hispanics, many of whom assimilated into the fabric of the city and eventually became woven into the culture. It wasn’t a bunch of outsiders who took over and established their socialist empire.
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Mamdani Rhetoric Not In USA’s Interest
Mamdani framed his victory as a generational shift in which one younger group takes power from another older group that is now less important. And, reading between the lines, he declared a cultural and financial war on those who don’t share his vision.
“We won,” he said, “because we insisted that no longer would politics be something that is done to us. Now, it is something that we do.”
Much of this is concerning to Kraft, the owner of the New England Patriots.
“I mean, he’s tapped into something and touched something that people under 30 or 35 who, haven’t really experienced the world, but feel that America’s not living up to certain values,” Kraft said. “We should pay attention to that.
“But not to the divisiveness and hate and, really, things that aren’t in America’s best interest.
“And it’s a little sad for me to see that happen in the year 2025,” Kraft continued. “We have to find a way to get a better understanding and educate the people who think they’re solving a problem, but creating a bigger problem.”
Kraft was obviously referring to Mamdani’s voters.
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Mamdani: No Support For Jewish State
Mamdani has declined to explicitly affirm Israel’s right to exist as a Jewish state. During multiple debates he was asked, “Do you believe in a Jewish state of Israel?”
His answer: “I believe that Israel has a right to exist as a state with equal rights.”
This is the kind of antisemitism that Kraft’s Blue Square Alliance Against Hate wants to expose.
On the second anniversary of the Hamas Oct. 7 attack on Israel, Mamdani wrote one sentence on social media decrying the Hamas attack. And three paragraphs accusing Israel of genocide in Gaza.
The Israeli Foreign Ministry and multiple conservative politicians and media condemned Mamdani’s anniversary statement. The Israelis said the statement normalizes antisemitism.
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October 7 Derailed Abraham Accords
Kraft, like many Americans, is an unashamed supporter of Israel. And he believes the October 7th attack by Hamas was a mission to bring discord in the Middle East that would prevent Israel from normalizing peace with its Arab neighbors.
“The state of Israel represents the values of America and the western world and is actually doing the hard things to try to protect America … We have aligned interests there,” Kraft said.
“We know all the moderate Arab regimes want to become part of the Abraham accords. That’s why October 7th happened. They wanted to derail the efforts. Saudi Arabia was about to close a deal with [Israel].
“I don’t understand why people have so much hatred and evil in them when we’re talking about different ways to respect the Lord and honor God and have prayer. Everyone should be free to do it the way they want.”